Composer Ad Builder
Type
Self Service Web App
Employer
Kargo
Role
Lead, Product Designer
Timeline
October 2021 - Present
Composer is Kargo's self service ad building solution. The product allows our clients and users to build unique ad formats at scale without the need from Kargo's in-house ad design team. This case study is a long-term look into evolution of the product and the various features that I was involved in shipping.
Who is the User?
Clients of Kargo (typically Campaign Managers from media agencies)
Internal Kargo Employees
Primary User Goals
Clients: Build high quality digital ads quickly and at scale for a low cost
Kargo Employees: Assist clients as needed when building their ads through the platform
Product Landscape at Onboarding
Kargo Employees: Assist clients as needed when building their ads through the platform
