Spotlight User Research
Type
Application
Employer
Fabusocci
Role
Design
Timeline
January 2025
A logo represents a graphical emblem, stamp, or symbol employed to amplify and promote communal identification and acceptance. This could embody a reflective or creative design, or embody the term it represents, as seen in a logotype.
Who is the User?
Clients of Kargo (typically Campaign Managers from media agencies)
Internal Kargo Employees
Primary User Goals
Clients: Build high quality digital ads quickly and at scale for a low cost
Kargo Employees: Assist clients as needed when building their ads through the platform
Product Landscape at Onboarding
Kargo Employees: Assist clients as needed when building their ads through the platform
