SportsMax AI Chat
Sportsmax AI Chat is a conversational sports assistant embedded across our sports publisher sites, responding to queries in natural language and surfacing the UI components that best fit each answer. As Lead UX Designer, I own product strategy and UX direction, working with engineers to define the user-intent system — where query intent determines response structure. This also opened up an exclusive new surface for us to own advertising within the experience.
Solution: I designed a conversational chat and search product with an entity-aware shopping carousel, powered by an intent system that interprets what fans are asking and responds accordingly.
Outcome: Launched across 4 publisher sites, giving them AI capabilities they never had before, elevating their brand experience and increasing engagement by 25%. To drive quicker adoption, we then shifted toward lighter embedded widgets, carrying over the intent and classification learnings from chat into the new surface.