SportsMax Design System

As Lead UX Designer and Design Engineer on SportsMax, an embeddable AI sports agent for publisher sites, I built the design system as a living source of truth for AI assisted development. I designed the token system and component architecture in Figma, exported it as JSON, and used Claude Code to rebuild it in the project repo. I built custom Claude skills that kept every new widget or product offering grounded in that same system as it scaled, and I worked closely with our engineer to keep the code production level React, so my development work was ready to ship. I also built a publisher theming editor on top of the system, letting the visual experience adapt per publisher without breaking the underlying architecture.